However you look at things, it can’t be said that the NV3x / GeForce FX series was a resounding success for NVIDIA. Although their financial reports have still been displaying healthy revenues and profits, looking at those reports over the past two years shows very little actual financial growth for NVIDIA. With an ever widening product range and a growing PC market, “treading water” cannot be something that Jen-Hsun Huang, NVIDIA’s CEO, relishes – not least because ATI, their primary rival, has capitalised on these opportunities, slightly jostling NVIDIA into third place in PC display market share. This is not a year that NVIDIA wishes to repeat, and NV4x, or the GeForce 6 series, is what NVIDIA have been busily producing during this period with the intention of stemming the tide and, they hope, reversing it.



Link: Beyond3D