Logically, one would think the natural migration for NVIDIA would be a more powerful GPU with more rendering resources on board, like more shader pipes or perhaps a few more raster operators to balance things out a bit. But there's also another way to skin the proverbial cat. Rather than going back to the drawing board NVIDIA instead decided to make a move based on manufacturing process technology once again; bold to be sure, when you can consider their trials and tribulations of days gone by. From here the move would be from .11 micron to .09 or 90 nanometer technology, once again no small feat in and of itself.



Link: Hot Hardware