Sony not only believes in LCD, it’s willing to stake its entire flat panel future on it, having recently announced that it was pulling out of the plasma market to focus all of its efforts on conquering the LCD world. So here’s hoping that the first set from Sony’s latest ‘Bravia’ range will benefit from this new LCD focus. It looks the part, at any rate. With its matt black fascia and sliver of silver around the outer edge it looks reassuringly serious, while the general build quality feels quite exceptional.



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