When Nintendo released the DS handheld console it faced a major problem – the Sony PSP. Not only did Sony’s new console sport PlayStation branding, but it also gave Nintendo an object lesson is design methodology. Put simply, the PSP looked awesome and instilled all onlookers with a desire to own one, and that was before you even considered the superior graphics, sound and multimedia functionality. Yes, the PSP had the DS out gunned in pretty much every area, but there’s no doubt that the aesthetics of the DS were its biggest drawback.



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