Sony Ericsson are very successful in using the names of some of their products, which are worldwide famous, to get free advertisement and establish themselves even more as one of the leading powers in the mobile phone manufacturing. The Walkman line started more than 2 decades ago, but recently it has been offered in a mobile phone format – precisely Walkman is the branding of the “W” series of Sony Ericsson, which include advanced music options for phones, trying to get them closer to the music players out there.



Link: PhoneArena