A few years ago, Best Buy got into the consumer electronics market with their in-house brand Insignia. Like Wal-Mart’s “Sam’s” brand or Costco’s “Kirkland” brand, Best Buy hoped to find contract manufacturers in Asia to develop value priced electronics. Their mission was to offer the lowest priced product in its price range while still offering significant value. Most of Insignia’s product line has been lackluster – not because they’re actually bad, but because most of us would rather spend a little extra money to get something with more premium features.



Link: Firingsquad