There’s one very important thing that you need to know about the Philips Cineos 37PF9731D – it’s the best LCD television that I have ever laid eyes on. Now, I’m not generally in the habit of giving the ending away at the beginning of my reviews, but in the case of this television I couldn’t really help myself, it really is that good. OK, now that I’ve got that out of the way I can get on with the nuts and bolts of the review.



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