The Chinese company going by the name of Haier didn’t get off to a flying start on the Russian market outright, as the company seemingly planned on entering the local market with cheap poorly packed solutions. What the company was really missing? A deep insight into the reality of the market, implying that conquering a particular region with such low-end proposals, whose design could barely make a bid for sympathy, is incredibly hard, especially for a newcomer. The first Haier-branded handsets were mediocre, to say the least, whereas their retail price wasn’t much lower than that of more fetching solutions by other makers.



Link: Mobile Review