If you haven’t noticed, Sony has been incorporating mirror-finishing and subsurface OLED displays into its new series of WALKMAN players for a while now. The display, as you would agree with us, is the attractive (and seductive) factor that has set Sony apart from the rest. The decision was every bit a design oriented one as it was a deliberate marketing strategy to revitalize the popularity of the WALKMAN name - considering how far it had fallen behind competitors by persisting to support only its proprietary ATRAC3 format instead of the more pervasive MP3 format for early WALKMAN players. In the new S700 series WALKMAN player, Sony’s WALKMAN design philosophy is continued but this time round, there is a little “treat” installed for audiophiles and music buffs.



Link: HardwarezOne