Manufacturers have always tapped the aesthetics factor as an avenue for product differentiation and in recent years, this approach has extended even to seemingly unglamorous internal components, like the humble workhorse that is the PSU. Faced with the choice of including flashing LED lights or LCD displays to compete against other brands, FSP has gone for the understated option of having a blue housing for its new 700W PSU, the Epsilon 700. Even the fins of the fan inside the PSU is a light shade of blue to complement its exterior.



Link: HardwareZone