NVIDIA may have put one over ATI by being the first to market with DirectX 10 compliant graphics cards. But that accolade by itself does not necessarily lead to actual sales. With both the DirectX 10 API itself and most importantly, the much-hyped games still missing in action, demand for these GeForce 8 cards has been limited to the usual early adopters and enthusiasts. Exacerbating this situation has been the industry's practice of launching the high-end flagship products first, meaning the minimum price of admission to the DirectX 10 club is more than US$400 for the less powerful GeForce 8800 GTS. That, together with the all-time low prices of older DirectX 9 cards, probably led to the muted demand.



Link: Hardwarezone