As most of you probably know, Dell acquired Alienware about a year ago in order to leverage Alienware's edgy brand. Some may fear that this means the worst for Alienware, but for now, Alienware still operates as a wholly-owned subsidiary of Dell and basically continues with business as usual. Alienware is still Alienware and not a watered down version of what it used to be. The company has the ability to maintain its image of a high-performance system builder, which means it technically competes with Dell's own XPS line. We are anxious to see how this plays out over the next couple of years, and we seriously doubt that Dell will do anything to harm Alienware's excellent brand name and market presence..



Link: Hot Hardware