Find a 37in LCD TV with a price tag of under £700 attached to it, and you’ll usually find it wearing a brand name you’ve probably never heard of; a brand name more usually associated with the PC than the AV world; or a brand name long-renowned for focusing exclusively on budget products, such as Goodmans or Bush. What you wouldn’t expect to find is the word ‘Philips’ plastered boldly along the bottom.



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