Competition for this current generation of video cards is much more fierce than the last generation. This generation both ATI with R420 and NVIDIA with NV40 are running neck and neck in gameplay performance at the enthusiast market levels. This generation it is all about one upping the competition in features and product availability. NVIDIA seems to have a couple of legs up on ATI currently in the features and availability department. NVIDIA currently has DirectX 9.0c Shader Model 3.0 support in their entire NV40 lineup which ATI does not have at this time. Most importantly though NVIDIA has products based on the new NV40 architecture placed at more price points than ATI for the consumer simply offering wider choices.



Link: HardOCP