If you're looking for a projector to drive a really large home cinema room, the Action! Model Three's dual lamp technology makes it almost uniquely suited to the job. However, I have to say that for most ordinary folk with relatively ordinary spaces - and bank balances! - to work with, the Action! Model Three's £10k price tag really does look rather high when you think that you can get JVC's HD100 for under £5k, and Planar's remarkable new full HD DLP PD8150 (which we'll be reviewing soon) for £4,400.