The 4870 from MSI performs better than the ATI reference card across the board, mainly due to the improved clock speed over the original. The card is available online for a retail price of $299.99 making it a decent buy. The card plays games extremely well and the slight overclock makes it a good buy versus the reference model. The ATI HD 4870 1GB is a decent competitor to the GeForce GTX260 card with some games playing better on one or the other. Video cards of this generation have never had as much performance for the price or the features for the price that the HD 4870 and GeForce GTX 260 have. Hopefully, the days where single video cards just release at $599 for the high end are over.