At first glance the price tag of SanDisk Extreme III SD cards may turn some people off, and certainly in these tighter economic times, a cheaper card can certainly be a lot more attractive. You must keep in mind though that these other cards are indeed "cheaper". The price tag is lower on other cards and the quality is questionable. I bought a new 16GB Patriot Class 6 SDHC card to take to CES and the second day out my card corrupted and I had to swap in a smaller card. . .