Once again we are finding companies optimizing their already proven hardware. For video cards, companies on average just change out the GPU cooler, up the clock speeds, to maybe changing the rear IO ports on the video card itself. With an occasional make over we see, for instance the 295GTX went through a complete make over from the screwy sandwich design that Nvidia originally used, to a single PCB design, too doubling of the video memory on the 285GTX video card. All the while the smaller yet still very powerful video cards the 260GTX, 275GTX video cards get no change at all.
Until now, this time around the 275GTX did not just see an incrase of clock speeds, GIGABYTE doubled the overall video memory from 896 megs to 1792 megs. Having this added extra of memory is definetly a welcomed sight for these mid/high ranged video cards, GIGABYTE also promises a 9% gain in performance from an reference design 275GTX.