On looks alone, the KDL- 46Z5800 could easily be dismissed. It's thin without being really skinny, but is, from the front, just an anonymous black rectangle. There's little or no flair displayed, save for a glowing Sony logo that you'll invariably turn off anyway, else it hampers the viewing experience.
It has a relatively drab aesthetic – in essence, the telly equivalent of holidaying in Burnley. However, none of this matters when it's switched on. In fact, the blandness of the exterior helps draw the eye to the glass itself. And maybe that's the point – it's here where the magic happens, after all.