So, the UK's first 3D TV is here, in the shape of the 40-inch Samsung 40C7000 LCD.
There's been so much hype about 3D in the home, that an enormous amount depends on the impression this first set makes; if people don't take to 3D at once, the feature may never take off.
Cleverly, Samsung has come up with a TV so stunning that 3D is only one of its attractions.
