The name "Choiix" comes from a word in my native tongue: "choix". An extra 'i' has been added as a reference to the digital world, much like Apple does with its line of products. (and how can we forget Intel, with its Core iX naming scheme?) "Choix" is French of "choice", however looking at the few months old company's product line, Choiix's choices seem rather limited. Instead, Choiix seeks to enhance choices for consumers looking for products, by providing ones that are very unique compared to the competition. It can be said their focus is being put on simplicity and functionality, while dressed with a touch of charm.



Link: Neoseeker