TechRadar had the opportunity to check out this new digicam, it offers a whopping 30x optical zoom.

"Before its UK unveiling at the Focus On Imaging show in Birmingham, TechRadar has managed to get its hands on the Sony HX100V – a superzoom camera that is the flagship of the Cybershot range. Sony's latest range of Cybershot cameras were originally announced at CES 2011 in Las Vegas in January, so it has taken a few months for the cameras to make their way to the UK."



Link: Techradar