A relatively common practice of browsing the new release Blu-ray stand at my local JB Hi Fi recently unearthed a new and totally unexpected nugget - the 2010 Toyota AFL Grand Final 3D Blu-ray. I say unexpected because I just don't understand how the economics of producing the disc are even remotely viable.
Let's stay on this point for a bit. Generally there is going to be very little appeal for AFL outside of Australia. So out of Australia, there are only a fraction of households that currently have Blu-ray facilities, and fewer still with a 3D enabled television. And I'll assume that not everyone who has a 3DTV will actively be using it as a 3DTV, but instead have it as a perfunctory extra feature to their new TV; a 'bonus' if you will.