If the Kymera Magic Wand seems familiar it may be because it was featured on Dragon's Den, where it received the blessing of gruff Scot Duncan Bannatyne.
To use a Hollywood term, it's very 'high concept' – potentially appealing both to Harry Potter/Lord Of The Rings/fantasy fans as well as to those technophiles who wish they could control their telly using, well, a magic wand rather than having to get to grips with sometimes confusing, button-heavy modern remotes.
