I don't know about you, but more often than not, when I hear a person's name before seeing them, my brain would generate a mental image of them of what they might look like. To make sure I am not crazy or anything, I went around and asked a few of my friends, and it turns out I am not the only one. For example, if you mention the name "Jonathan Kwan", a picture of an intelligent, sharp, and good looking young man comes to mind. Jokes aside, let's imagine for a moment that, right after you have heard a person's name, you meet him or her, and they look nothing like you have visualized. Awkward. As you can see, a product's name is very important, just like a person's name. It does not matter whether it is good or not in practice -- what it is called already leaves a strong first impression. Earlier this year, we have reviewed the Patriot Supersonic Magnum 64GB USB 3.0 flash drive. It sounds really fast, because, well, it is. Today, we have a new challenger to the ring. It is called the Kingston DataTraveler HyperX 3.0. DataTraveler is Kingston's brand for their USB flash drives, and for me, it leaves an impression of an honestly reliable, business type product that is not very fast. HyperX is Kingston's brand originally developed for their RAM, but has recently expanded to other products like solid state drives. My impression of the HyperX brand has always been a signature of elite performance and quality, as mentioned in my HyperX Grey DDR3-1600 review back in June. So what makes the Kingston DataTraveler HyperX 3.0 64GB USB 3.0 flash drive? Is it a combination of the best of both worlds, fusing together cutting edge performance and honest-to-earth reliability? Read on to find out!