The Avengers was an entirely risky proposition for its three major stakeholders - Marvel, Paramount and the real owner of the film - Disney (although contractual obligations means that few are aware of this). With a huge budget, mega talent, and the fortunes of the Hulk, Captain America, Iron Man and Thor franchises all tied up within one movie, the results could have been quite catastrophic. Fortunately, the results speak for themselves. The highest grossing picture of the year, and the third highest grossing of all time, some great audience polling (92% fresh on Rotten Tomatoes, and 8.6 on IMDB) means that with Avengers, pure gold was struck.



Link: Tweaktown