With DX10's arrival, vertex and pixel shaders maintained a large level of common function, so moving to a unified shader arch eliminated a lot of unnecessary duplication of processing blocks. The first GPU to utilize this architecture was Nvidia's iconic G80. Four years in development and $475 million produced a 681 million-transistor, 484mm² behemoth -- first as the 8800 GTX flagship and then with cards aimed at several segments. Aided by the new Coverage Sample anti-aliasing (CSAA) algorithm, Nvidia saw its GTX demolish every single competitor in outright performance.



Link: Techspot