NVIDIA’s cogent strategy to launch the Titan X at $999 and subsequently release the GTX 980Ti with similar performance at a significantly reduced price was a master stroke. This made the 980Ti compelling value and a great choice for high-end consumers wanting the best possible experience at demanding resolutions. Admittedly, there isn’t a GPU on the market capable of driving a 4K panel at maximum details but you can attain 60 frames-per-second with reduced settings. Evidently, the 980Ti has proved to be a popular choice especially when you take into consideration that factory overclocked models can easily pull away from NVIDIA’s flagship graphics card. While there is some competition from the Fury X, it’s not enough to dethrone custom-cooled 980Ti models.