Gigabyte uses twice as much copper in the PCBs of these new motherboards to dissipate the heat more quickly but ASRock claims they achieve much lower temperatures while using a lot less copper in their PCBs:
Gigabyte's response can be read at Hexus:
We spoke to the head of Gigabyte's UK operations - John Hung - to get his take on this dissing missive and he didn't seem much impressed with ASRock. "We don't see ASRock as a competitor as we focus on quality and reliability," he riposted. Miao!
When we asked if there was any validity in ASRock's claims, Hung said: "We think it's necessary; a comparison shows the benefit. We don't think it's wasteful as it's all recyclable." No further verification of these claims was offered.
In the end, Mr. Hung seemed to wonder what ASRock's problem was. "People try to innovate - it's ultimately down to opinions and everyone's entitled to one," he said. "You're already seeing people following our lead and I'm sure you'll see other people using the copper design."