Speaking to GamesIndustry.biz, Roy Taylor, VP of Content Business Development, admitted that NVIDIA's current range of products is over complicated and too confusing for many customers. Taylor went on to say the company faced a "challenge" but needed to make its products more consumer friendly.
"It is a challenge that we're looking at right now. There is a need to simplify it for consumers, there's no question," Taylor explained.
"We think that the people who understand and know GeForce today, they're okay with it - they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem," he added.
NVIDIA to simplify its product lineup
Posted on Thursday, May 08 2008 @ 00:15 CEST by Thomas De Maesschalck