NVIDIA to simplify its product lineup

Posted on Thursday, May 08 2008 @ 00:15 CEST by Thomas De Maesschalck
NVIDIA VP of Content Business Development Roy Taylor told Gamesindustry.biz that NVIDIA is going to simplify its gaming product range to appeal to a wider audience:
Speaking to GamesIndustry.biz, Roy Taylor, VP of Content Business Development, admitted that NVIDIA's current range of products is over complicated and too confusing for many customers. Taylor went on to say the company faced a "challenge" but needed to make its products more consumer friendly.

"It is a challenge that we're looking at right now. There is a need to simplify it for consumers, there's no question," Taylor explained.

"We think that the people who understand and know GeForce today, they're okay with it - they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem," he added.

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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