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January 16, 2018 
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Apple Mac sales growth comes to an end

Posted on Tuesday, December 16 2008 @ 17:50:17 CET by

CNET reports the worsening global economy is having a serious impact on the growth of Apple's Mac sales. Earlier this year sales were booming but last month sales declined 1 percent year-over-year in the US, while industry-wide PC sales rose 2 percent.

NPD analysts believe the main reason is the high price of Mac computers:
Pricing of Macs versus other computers were likely a key factor in the November decline seen by NPD. The Journal cites Gene Munster, an analyst at Piper Jaffray, and others on "price sensitivity" among consumers:

Apple rivals like (Hewlett-Packard) and Dell offered discounts weeks earlier than usual this holiday season, dropping some prices by as much as 50 percent. Mr. Munster said since last December, the average Windows PC price is down 35 percent to 45 percent; in contrast, Apple has offered only modest discounts of 5 percent to 10 percent on its PCs, analysts said.



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