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Creative launches Zii platform

Posted on Friday, January 09 2009 @ 14:33:02 CET by


Creative has officially released its Zi platform, more info over here.
Creative Technology Ltd. today announced the formation of ZiiLABS (a wholly-owned subsidiary of Creative), with the combination of 3DLABS - which has a 25-year history as a leading innovator in programmable graphics, media and applications processing - and resources drawn from the largest product group in Creative, the Personal Digital Entertainment group.

The formation of ZiiLABS, the launch of the new ZiiLABS ZMS-05 SoC (System-On-Chip) and the new Zii™ Platform today usher in the new era of StemCell Computing™. The new ZiiLABS ZMS-05 SoC (System-On-Chip) will be unveiled and demonstrated from 8-11 January 2009 at the Consumer Electronics Show in Las Vegas in the Creative exhibit #30651 in the South Hall of the Las Vegas Convention Center.

"We have invested a billion dollars and 10,000 man years of R&D effort over the last 25 years in platform solutions," said Sim Wong Hoo, Chairman and CEO of Creative Technology Ltd. "The combination of the technology from 3DLABS and the product development prowess of our Personal Digital Entertainment group delivers a complete, powerful and energy efficient platform with a very rapid time-to-market for our partners - the Zii Platform."

"We now look to shaping the future of computing with the introduction of the integrated ZMS-05 media-rich processor, and ushering in the new era of StemCell Computing where we will bring the incredible benefits of nano-sized super computing right into our daily lives," said Hock Leow, President of ZiiLABS.

This StemCell approach has benefits in terms of:

  • Flexibility - Utilising a breakthrough technology comprising of programmable Processing Elements (PEs) which are basically Software Defined Silicon
  • Scalability - 10Gigaflops to Petaflops (1015 floating point operation per second)
  • Energy Efficiency - Huge processing power of the ZMS-05 SoC enables it to perform more in less time, equating to low power consumption
  • Complete Solution - Ready-for-Market Zii Platform Solutions



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