Intel pulls out PR guns to smash NVIDIA Ion platform

Posted on Tuesday, Feb 24 2009 @ 20:02 CET by Thomas De Maesschalck
Bit Tech reports Intel is trying to convince its partners that NVIDIA's Ion platform offers no advantages over Intel's Atom platform. The chip giant is sending out a propaganda document named "NVIDIA Ion Competitive Positioning Guide" to diss the Ion netbook/nettop platform from NVIDIA.

Most of the arguments aren't really that impressive though, and suggest Intel is feeling threatened by the NVIDIA Ion. Here's a snip from Bit Tech's article:
The first point that Intel makes about Ion is that the chipset is nothing new, saying that it’s "rather a SKU of the existing MCP79M/MCP7A chipset family (branded in part as GeForce 9400M, GeForce 9400, GeForce 9300, GeForce 9100M G or GeForce 8200M G." Intel points out that "despite Nvidia’s continued execution and power problems with this chipset, Nvidia is partnering the same chipset with an Intel Atom processor and creating hype around what it calls the 'Ion Platform'."

A major problem here, according to Intel, is that Nvidia is "attempting to re-use an integrated graphics chipset designed for the notebook and desktop system price points into the netbook and nettop system price points. This in turn leads to higher costs as well as high power consumption," says the company.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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