That sales of Wii hardware now depend on game launches may be an indication that the novelty of its controller – which measures motions by the player rather than button presses – has faded, at least in Japan.
Analysts, however, remain optimistic about the Wii’s prospects. Koya Tabata of Credit Suisse said in a recent note to clients that the cost to Nintendo of producing a Wii has fallen by 45 per cent since its launch. That would give Nintendo the scope to cut the price of the console if needed to stimulate sales.
Nintendo Wii production cost has fallen 45 percent
Posted on Tuesday, Apr 07 2009 @ 16:55 CEST by Thomas De Maesschalck