ASUS Computer chairman Jonney Shih said his company is not in a rush to launch smartbooks although the company is already developing related devices. Shih identified the lack of software compatibility as the major problem of smartbooks, and said Asustek will not show off any smartbooks during CES 2010.
The company is also reluctant to enter the eBook reader market, Shih said the hardware part of these devices is not too hard, but that everyone is struggling to find proper content suppliers.
Shih explained that lack of compatibility with most software is the major problem that smartbooks may face.
Shih used the example of the company's Linux-based Eee PCs, pointing out that although prices were cheaper than Windows-based models, consumers will preferred to purchase Windows-based models due to compatibility with software.
Any possible difference in performance between smartbooks and netbooks is a minor concern, Shih added.