Sony Ericsson goes fashion with the compact Z520

Posted on Monday, June 13 2005 @ 20:56 CEST by Thomas De Maesschalck
Sony Ericsson also debuted the Z520 today, this clamshell cell phone features has a lot of gadget features such as 8 caller ID associated light effects, video recording, VGA camera with 4x digital zoom, support for MP3 and AAC audio, MPEG4 and 3GGP video support, 3D games, 16MB memory and more. Sony Ericsson says the Z520 is aimed at young women, who want to carry an attractive accessory just as much as a mobile phone.

The Z520 fits into any fashion scheme, although this Bluetooth-enabled device is a fully featured phone that works all over the world. It comes in a wide choice of colour schemes based on white and silver frames, and additional Style-Up covers in a multitude of patterns allow for ultimate personalization, making the Z520 fit for any occasion.

Imaging and messaging
VGA camera (640x480)
4 x digital zoom
1.8” 128 x 160 pixel, 65k colour, TFT main display
1” 101 x 80 pixel, 4k colour, STN sub-display
Video recording
Email, SMS and MMS
Wireless village
Internet browser
8x Caller ID associated Light Effects

Music Tones
MusicDJ and VideoDJ
Media player (MP3/AAC)
3D games
Java applications (games)
Video playback and streaming
OMA DRM phase 1
40 polyphonic ringtones
16MB memory

Quad-band 850/900/1800/1900 MHz
PC synchronisation
Bluetooth and Infrared

Designed to support a busy social or working life, the external screen displays the caller’s picture if it is associated with their number. An ingenious light effect, which uses blue lights built into the phone’s perimeter, lets you know who’s calling by flashing one of the eight light patterns, which are paired with melodies. All of these effects are linked to the phonebook contacts.

The VGA camera can take pictures or video clips with the phone open or closed. The camera lens is on the same side as the external screen, which acts as a reference viewfinder, so you can easily frame shots of yourself or with friends. When the phone is open, the 1.8 inch TFT display shows the full resolution pictures. Images can be linked to contacts, shared around locally using infrared or Bluetooth, or sent to friends as an MMS message.

The built-in game, “New York Nights” from Gameloft is an entertaining way to discover the fun of city life. Players can find out how they would fare if they arrived in New York with just a few dollars in their pocket. Downloading more games and ringtones is easy with PlayNow, where users can preview games or pre-listen to ringtones from a frequently updated selection, then just click to download. The phone’s 16MB memory can store hundreds of ringtones, pictures or video clips.

Sharing the fun and staying in touch is easy. Users can SMS, instant message, e-mail or send still pictures or video clips by MMS. The simple-to-use Internet browser means that movie schedules, flight times, train times, etc., can be checked and because it’s quad-band the phone can be used anywhere in the world.

The Z520 can be accessorised with Bluetooth headsets, car hands-free kits and a hand straps. Style-Up covers are available in Pale Blue, Sandy Grey, Ceramic White, Espresso Brown, Peach, Mint, Pale Yellow and Pale Pink.

Z520 will be available from 3rd quarter 2005 onwards in the Americas, Asia Pacific region, China, Europe, the Middle East and Africa.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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