Google invests $500 million in cinematic reality technology

Posted on Wednesday, October 15 2014 @ 9:54 CEST by Thomas De Maesschalck

News hit the Internet that Google is going to invest $500 million into Magic Leap, a company working on a next-gen virtual reality device that promises to deliver "cinematic reality". The technology is described as a more realistic 3D experience than the kind offered by all other current technologies, including the Oculus Rift headset.

Rony Abovitz, the founder of Magic Leap, explains his idea of "cinematic reality", where he said: "Those are old terms - virtual reality, augmented reality. They have legacy behind them. They are associated with things that didn't necessarily deliver on a promise or live up to expectations. We have the term cinematic reality because we are disassociated with those things. When you see this, you will see that this is computing for the next 30 or 40 years. To go farther and deeper than we're going, you would be changing what it means to be human".

Source: TweakTown

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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