News hit the Internet that Google is going to invest $500 million into Magic Leap, a company working on a next-gen virtual reality device that promises to deliver "cinematic reality". The technology is described as a more realistic 3D experience than the kind offered by all other current technologies, including the Oculus Rift headset.
Rony Abovitz, the founder of Magic Leap, explains his idea of "cinematic reality", where he said: "Those are old terms - virtual reality, augmented reality. They have legacy behind them. They are associated with things that didn't necessarily deliver on a promise or live up to expectations. We have the term cinematic reality because we are disassociated with those things. When you see this, you will see that this is computing for the next 30 or 40 years. To go farther and deeper than we're going, you would be changing what it means to be human".