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AMD withdraws Fury X sample of KitGuru over negative 300 series content

Posted on Friday, June 19 2015 @ 10:24:18 CEST by

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Yesterday eTeknix lamented about the lack of AMD Radeon R9 Fury X review samples and now KitGuru chimes in claiming AMD has withdrawn the site's review sample, presumably due to the negative content KitGuru published about the rebadged Radeon R9 300 series cards.

The article confirms the limited availability of the Fury X review samples, which leaves us wondering how much retail supply there will be on the launch date.
Christine Browne informed me directly on the phone that the reason for withdrawing the sample was based on ‘KitGuru’s negative stance towards AMD’. She said that with limited product they wanted to focus on giving the samples to publications that are ‘more positive’ about AMD as a brand, and company. I was not informed during this call of anything we have published that was factually incorrect, we were also not told to edit or remove any content we had published. Based on what AMD had seen via KitGuru editorial in recent weeks it was felt that overall coverage was just too negative.

I did stress the point that KitGuru’s news coverage of their ‘updated’ 300 product range would in no way alter my ability to accurately analyse their hardware – after all I have been doing it for 13 years now. We approach all hardware reviews from a strictly neutral stance, and then work towards a conclusion, after many days of detailed analysis.



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