Bigger but still petite is Canon's mantra with the introduction of the 7.1 Megapixel PowerShot SD550 Digital ELPH and 5.0 Megapixel PowerShot SD450 Digital ELPH cameras, which join Canon's line-up between the SD500 and SD400 models which will continue to be available. The new PowerShot SD550 and 450 Digital ELPH cameras offer consumers a big 2.5-inch LCD screen, while retaining Canon's famed functionality and optical viewfinder. Additionally, the new cameras feature a new UI display designed to capitalize on the larger screen size.
"The PowerShot SD550 and SD450 Digital ELPH cameras have essentially the same body sizes and specifications as the PowerShot SD500 and SD400 Digital ELPHs, but offer consumers a wider range of options when choosing the right camera for their lifestyle," said Hashimoto. "By providing users with the ability to choose, Canon will always have something that fits each user's individual tastes. Furthermore, by keeping the optical viewfinder, we still provide the user the ability to use these cameras in all types of lighting conditions."
Additional features on the new SD550 and SD450 Digital ELPH models include 3.0x optical zoom lenses, four new scene modes (Foliage, Snow, Beach and Fireworks), compositional grid lines, 30 fps VGA/60 fps QVGA movie recording with sound, movie playback at varying speeds, slide show transition effects, menu shortcuts and many more.
Metallics are back! Designed with the fashion conscious trendsetter in mind, the PowerShot SD30 Digital ELPH camera comes in four new attractive colors designed to coordinate with other fashion accessories for a night on the town. Replacing Canon's previous line of fashion-focused cameras, the PowerShot SD20 Digital ELPH series, the new models keep in line with fall 2005 fashion's "must have colors" for the season. The PowerShot SD30 Digital ELPH cameras will be available in the metallic finishes of Tuxedo Black, Rockstar Red, Glamour Gold and Vivacious Violet. These cameras also come with color coordinated cases for each camera color.
The PowerShot SD30 Digital ELPH cameras incorporate a great measure of functional beauty and sense of lightness, thanks to the adoption of the latest design techniques and new color variations. The PowerShot SD30 Digital ELPH cameras incorporate a full range of high-performance features, including a 5.0 Megapixel CCD, a retractable 2.4x optical zoom lens (35mm film equivalent: 38-90mm) and 4.0x digital zoom. The cameras also feature Canon's exclusive DIGIC II image processor, Hi-Speed USB 2.0 connectivity, and an easy-to-read 1.8-inch LCD screen, which is larger than their predecessors.
The PowerShot SD30 Digital ELPH cameras feature an impressive 16 shooting modes, including Auto, Camera M (manual), Macro, Portrait, Landscape, Night Snapshot, My Colors, seven Special Scene modes (Kids and Pets, Indoor, Foliage, Snow, Beach, Fireworks and Underwater), Stitch Assist and Movie. While in movie mode, the PowerShot SD30 Digital ELPH offers three movie modes: Standard, My Colors and Compact.
Canon's new PowerShot SD30 Digital ELPH models will be supplied with a new Camera Station, the CS-DC1, which lets consumers easily charge their camera. It also enables video output, image transfer to a PC and direct printing, via the supplied wireless remote control.
True to the PowerShot tradition, these three new PowerShot digital cameras have many of the latest advances in Canon technology including the proprietary DIGIC II imaging processor. The processor enhances picture definition, vibrancy and quality, while helping increase the speed of the cameras' startup, autofocus, shutter response, playback and image processing speed and reducing power consumption by 35 percent compared to the original DIGIC chip. Image transfer speed is accelerated (when used with a USB 2.0 compatible computer, printer or other peripheral), thanks to the inclusion of a Hi-Speed USB 2.0 port. The USB 2.0 port is backwards compatible (at no increased speed) with computers featuring standard USB 1.1 connections.
The PowerShot SD550 and SD450 Digital ELPH cameras will be supplied with a Battery Pack NB-3L (SD550) / NB-4L (SD450). Battery Charger CB-2LU (SD550) / CB-2LV (SD450), Wrist Strap and AV Cable AVC-DC300, Interface Cable IFC-400PCU, as well as a 32MB or 16MB SD memory card respectively, software, and user manuals. The PowerShot SD30 Digital ELPH camera will be supplied with Camera Station CS-DC1, Wireless Controller WL-DC200, Compact Power Adapter CA-DC20, Battery Pack NB-4L, AV Cable AVC-DC300, Interface Cable IFC-400PCU, Wrist Strap, MultiMediaCard MMC-16M, software and user manuals and a matching case(case color depends on camera color). Optional accessories include All Weather Case AW-DC40 (waterproof up to 3 meters/9.8 feet), Battery Charger CB-2LV, and High Power Flash HF-DC1.