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AMD sees a role in the self-driving car market

Posted on Wednesday, November 30 2016 @ 22:48:41 CET by

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AMD CEO Lisa Su talked a bit about how she sees the role of AMD in the self-driving car market. A question was asked at the Credit Suisse Technology, Media, and Telecom Conference and she replied that somewhere down the road, AMD is likely to enter this market segment. It is basically an answer that will reassure investors, without committing to actual, hard plans.
Lisa Su:
Well, I think it goes to this view of where is high performance important, okay. And I think you said it very well, an autonomous car is maybe a high performance server on wheels. The fact is that, there are very, very few players that have access to high performance CPUs and high performance GPUs. And I think we can name them unless in one hand. What you should think about with us is, we really believe that our hardware is competitive across the entire spectrum of these markets, but we’re going to be very targeted in how we go after the markets.

And they really -- it starts with a notion of, as I said in GPUs, we started with consumer, because it’s a place that we know well and that market moves very fast. And we’ve made good progress there. You will hear us talk more about our professional workstation roadmap, as well as our server GPU roadmap. And I think, down the road, we will as well be in the autonomous vehicle range. But we’re really looking at how do we go market-by-market in very specific fashion.



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