It appears AMD has no plans to ship more standalone cards for the foreseeable future. This means the pricing is now effectively $599. You do get two free games with the pack but it's quite shocking to see such a price hike just hours after the official launch.
To make matters even worse, reviewers were not told about the very limited volume of the $499 cards. This means all reviews that were posted yesterday are inaccurate because they were written with the $499 price tag in mind.
Overclock3D reports the price hike could be perceived as a review manipulation tactic from AMD:
What is more startling is that OC3D was never told that AMD's standalone RX Vega 64 Black (Reference) GPU would only be priced at £449.99 temporarily, a factor that would no doubt affect the conclusion of any RX Vega review. So far most reviews list AMD's RX Vega 64 as being priced at AMD's original MSRP of $499 and £449, which is no longer true.The site stresses this price hike comes straight from AMD. It's not related to retail price gouging or mining demand.
We have contacted AMD to ask them whether or not their RX Vega 64 will be available in its "standalone" form in the future, but so far we have gotten no response. To say the least, this price increase will have a huge effect on Vega's perception, with this price increase within an hour of the GPUs launch making AMD's listed MSRP seem like a review manipulation tactic.