ASRock not allowed to sell AMD Radeon cards in Europe

Posted on Sunday, May 06 2018 @ 23:12 CEST by Thomas De Maesschalck

A month ago, ASRock made its entry into the video card market as an AMD-exclusive brand. Interestingly, word is now going around that AMD is blocking ASRock from entering the European market. No exact details are known, but an ASRock sales manager revealed that AMD is not giving ASRock permission to sell graphics cards in the EU.

The German edition of Tom's Hardware made the news public. They published a review of an ASRock video card, and got an inquiry from the company to ask how they had obtained the video card.

As VideoCardz points out, this policy is a bit at odds what AMD's recent "Freedom of Choice in PC Gaming" marketing campaign:

Yet still, customers should have a choice when it comes to choosing the right model, at the lowest price possible. Those who want ASRock graphics cards will still be able to buy them, just with additional taxes and shipping costs artificially created by regional sales bans.

Isn’t it ironic that AMD has just started “Freedom of Choice in PC Gaming” marketing campaign (in response to GPP), only to limit the choice of customers at the same time?

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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