Toshiba Memory to become Kioxia in October

Posted on Thursday, Jul 18 2019 @ 13:19 CEST by Thomas De Maesschalck
Toshiba logo
Toshiba Memory announced its business will be renamed. Starting on October 1, 2019, the former flash memory arm from Toshiba will be known as Kioxia. As you may know, Toshiba Memory was spun off from Toshiba in 2018, the primary motivation for this was to fix the Japanese conglomerate's balance sheet after mishaps in other company units.

On a related note, it appears that with this renaming, Kioxia is also getting rid of the OCZ Technology brand name.
Toshiba Memory Holdings Corporation announced today that it will officially change its name to Kioxia Holdings Corporation on October 1, 2019. The name Kioxia (kee-ox-ee-uh) will be adopted for the names of all Toshiba Memory companies, largely effective on the same date.

Kioxia is a combination of the Japanese word kioku meaning “memory” and the Greek word axia meaning “value.” Merging “memory” with “value,” Kioxia represents the company’s mission to uplift the world with “memory,” which forms the foundation of the company’s vision. Kioxia will cultivate the new era of memory, defined by rapidly increasing demands for large-capacity, high-performance storage and data processing, which positions the company to grow sustainably as a leading flash memory producer for many years to come.

“I am delighted to take the next step in our company’s evolution as we continue to enhance our position at the forefront of the memory industry,” said Stacy J. Smith, executive chairman of Toshiba Memory Holdings Corporation. “Using ‘memory’ as our starting point, Kioxia will collaborate with people to meet the various needs of everyday life, making the world more interesting and providing long-lasting value to society.”

Toshiba Memory Corporation has driven the technological evolution of flash memory from its invention of NAND flash memory in 1987 through its introduction of the latest 3D flash memory, BiCS FLASH™. As society creates increasing amounts of active data through new technologies such as 5G, IoT and cloud computing, more memory and storage is needed than ever before. As an industry pioneer and continued global leader in flash memory and solid-state drives, we are well positioned to enable our digital society to launch into a new era of memory.

Kioxia’s Mission
Uplifting the world with “memory” — By evolving “memory,” we create uplifting experiences and change the world.

Kioxia’s Vision
With progressive memory technology at the core, we offer products, services and systems that create choice and define the future.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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