Intel sees price cuts as one of the big ways to meet the competitive threat from AMD. In the leaked slide, which got published by AdoredTV and reportedly originated from Intel, the chip giant claims it will offer a total of $3 billion in discounts this year to make it's chips more attractive. The slide points out that Intel has huge financial horsepower, as AMD is a much smaller rival with a net income of just ~$0.3 billion in 2018.
Via: WCCF Tech