The issue seems to be limited to factory-overclocked models. It's unknown why this is happening but underclocking the GPU seems to work as a temporary fix. NVIDIA nor its board partners have officially addressed this issue.
At the time of writing, there were no official solutions to this problem. However, if you are experiencing such issues with crashing in games at higher clock speeds it is recommended to manually downclock the GPU by 50 to 100 MHz. Undervolting may also be recommended, but this requires MSI Afterburner 4.6.3 Beta 2 .