Along with the fifth generation of the iPod, Apple today launched iTunes 6. The new version enables users to download over 2,000 music videos and six short films from Pixar Animation for $1.99 each.
Also, in a landmark deal with Disney, iTunes is now offering current and past episodes from two of the most popular shows on television, “Desperate Housewives” and “Lost,” as well as the new drama series “Night Stalker” and the two most popular shows from Disney Channel, “That’s So Raven” and “The Suite Life of Zack & Cody,” for just $1.99 per episode. Customers can now purchase and download their favorite television shows from iTunes the day after they air on TV, watch them on their Mac or PC, and Auto-Sync them onto the new iPod for viewing anywhere.
“We’re doing for video what we’ve done for music—we’re making it easy and affordable to purchase and download, play on your computer, and take with you on your iPod,” said Steve Jobs, Apple’s CEO. “Right out of the gate we’re offering 2,000 music videos, Pixar’s short films and hit primetime TV shows like ‘Desperate Housewives’ and ‘Lost’.”
“For the first time ever, hit primetime shows can be purchased online the day after they air on TV,” said Robert Iger, CEO of the Walt Disney Company. “We’re delighted to be working with Apple to offer fans a new and innovative way to experience our wildly popular shows like ‘Desperate Housewives’ ‘Lost’ and ‘That’s So Raven’.”
“Apple is giving music fans a great way to own their favorite music videos,” said Jimmy Iovine, Chairman of Interscope Geffen A&M. “The people at Apple fully understand the interaction between musicians and their audience.”
Featured exclusive music videos are available from artists such as Beastie Boys and U2 along with more than two dozen classic music videos from Madonna. Music videos are available from hundreds of artists, including classic hits by Michael Jackson and Sting and current hits from Coldplay and Kanye West. The first ever video iTunes Originals is being released with an exclusive performance and interview from Death Cab for Cutie as well as an exclusive video album from Brazilian Girls. Music fans can also purchase the Complete Stevie Wonder digital box set, which contains over 500 songs, a full color digital booklet and three bonus videos, available only on the iTunes Music Store. Movie shorts available from Pixar include “Boundin’,” “For the Birds,” “Geri's Game,” “Luxo Jr.,” “Red's Dream,” and “Tin Toy.”
New features in iTunes 6 include expanded online gift options which now allow customers to give specific songs, albums, music videos or their own iTunes playlists to anyone with an email address, a public beta of new “Just for You” personalized music recommendations and the debut of online customer reviews. Now more than 10 million iTunes music fans can read other customers’ reviews, post their own and rate their usefulness.
With Apple’s legendary ease of use, pioneering features such as integrated Podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac and PC users to legally discover, purchase and download music online. The iTunes Music Store features more than two million songs from the major music companies and over 1,000 independent record labels, 10,000 audiobooks, gift certificates and exclusive music not found anywhere else online.
iTunes 6 for Mac and Windows includes the iTunes Music Store and is available as a free download immediately from Apple's website. Purchase and download of songs from the iTunes Music Store for Mac or Windows requires a valid credit card with a billing address in the country of purchase. Television shows are available in the US only, and video availability varies by country. Music videos and short films are $1.99 (US) each, and television shows are $1.99 (US) per episode.