Sony not wild about color eBook readers

Sony revealed it's not planning to release eBook readers with color displays, the company claims the quality of current color e-paper screens doesn't meet their standards. Sony digital reading business president Fujio Noguchi stated color screens consume more paper, and don't provide the same quality of text.

Sony Corp., the pioneer of electronic book readers, said that while colour screens provide some advantages to certain kinds of content, the company is not seriously excited about e-book readers with colour screens. Not only such screens consume more than black and white electronic paper displays (EPDs) Sony uses today, but they also do not provide the same quality of text, the company said.

“There are some contents that require a color e-book reader like magazines, photo albums and picture books. Of course, we are considering making color e-book readers, but there is no [colour] electronic paper whose quality is high enough for us. We could use LCD panels, but we would like to use electronic paper for our main products,” said Fujio Noguchi, deputy president of the digital reading business division of Sony Electronics, reports Tech-On web-site.

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