Activision gets 70 percent of its profits from non-console-based games

While such a large percentage of operating profit could indicate that Kotick was also referring to non-retail DLC for consoles, such as the multi-million-selling Stimulus Package for Call of Duty: Modern Warfare 2, that is not the case, a company spokesperson said.

Maryanne Lataif, VP of corporate communications for Activision Blizzard, said in a phone call with Gamasutra that "non-console-based video games" means just that.

That shows the power of World of Warcraft, which is easily Activision Blizzard's primary online breadwinner, with 11.5 million active subscribers. At E3 2009, Activision said that operating margins for World of Warcraft were 55 percent. That's compared to a 39 percent overall operating margin from all of Activision during the March 2010 quarter.