Microsoft axes Zune and Windows Live brands

Posted on February 25, 2012 - 22:30 CET by Thomas De Maesschalck

TBreak delivers word that Microsoft has decided to shut down its Zune and Windows Live brands next week. The Windows Live services will be repackaged into Windows Communications, Windows Live ID will be renamed to Microsoft Account and Zune will live on in the Xbox Live for Windows brand.

Apparently Microsoft is planning to shut down the Windows Live and Zune brand names next week when it will announce the preview version of Windows 8 in Barcelona. No reason has been given, but presumably its for better integration of all its services in one place (like that Google Privacy Policy you might’ve heard of).

Most industry watchers say its about time Microsoft fixes the bewildering cocktail of brand names its dumped on the consumer. Especially, why Windows Live was called that when it was accessible from non-Windows devices has long seemed to be beyond comprehension.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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Microsoft axes Zune and Windows Live brands

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