What's at risk is not only cold, hard cash, but more importantly, their reputation as a software innovator. With Aperture, Apple is clearly hoping to have the same success it has had with Final Cut Pro. Plus, becoming a household name in imaging can't hurt the bottom line for hardware sales. Aperture hopes to do this by edging its way into the workflows of professional digital photographers by being basically an iPhoto Pro. Leveraging Core Image, a very powerful and very fast way to use modern 3-D cards for near-realtime processing of images, and as someone that's played around extensively with the Core Image Fun House when Tiger came out, there's no denying that Core Image is fast.. Head over to ARS Technica to learn more.



Link: ARS Technica